mozilla firefox logo outside of san francisco location with palm tree in backgroundmozilla firefox logo outside of san francisco location with palm tree in background although ai and machine learning have long been used to detect fake reviews, the task is likely only to get more difficult with the introduction of enhanced and commercially available ai tools. for instance, recent reports indicate that people are using ai chatbots, such as openai's chatgpt, to write reviews for products on amazon. these reviews that are reportedly written by chatgpt could be the next iteration of scam and fake reviews.